Privacy (customers)

Information according to art. 13 DSGVO for potential buyers and existing customers

1. Privacy

We take the protection of your personal information very seriously. We treat your personal data as confidential and in accordance with legal data protection requirements and this privacy policy. Personal data are data that may identify you individually. This privacy policy explains which data we collect within the scope of a customer relationship and what they are used for. It also explains how and why this happens.

This includes the following categories of personal data:

  • core data; for example, last name, first name, address, deviating recipient for invoices, reminder notices, and other correspondence if applicable,
  • contract data; for example, customer ID, contract number, billing data,
  • bank data,
  • communication data; for example, phone number, fax number, mobile number, email,
  • as well as similar data, for example, company registry number, information on survey and promotion disclaimers.

2. Responsible entity

The entity responsible for data processing is:

True Motion Running GmbH
Hermann-Sudermann-Straße 3
48155 Münster

The entity responsible is the natural person or legal entity which decides, solely or in conjunction with others, about the purpose and means of processing personal information (for example, names, email addresses, or the like).

3. Purpose and legal basis of processing personal data

Data processing for the purpose of initiating and concluding a contract (art. 6 par. 1 lit. b DSGVO)

The processing of data is required for initiating, processing and invoicing your contract (for example to invoice services, to send invoices and reminder notices if necessary, to handle payments) as well as for communicating with the customer and processing the delivery contract (for example with market partners, network providers).

The decision on initiating, processing, or terminating a delivery contract in the context of special customer contracts is based on the processing of probability values for future payment performance (so-called credit rating). Among other things, the customer’s address data are one factor in calculating these probability values.

Data processing according to your consent (art. 6 par.1 lit. a DSGVO)

Insofar as you gave us your consent to process personal data for certain purposes (for example to share data within the company, to receive promotional material), said processing is lawful on this basis. You may revoke your consent at any time. This also holds true if you wish to revoke declarations of consent given before the DSGVO came into effect on May 25, 2018. The revocation of consent applies to the future, the legitimacy of all data processing conducted before the revocation remains unaffected.

Data processing based on a legitimate interest (art. 6 par. 1 lit. f DSGVO)

We process your data in a permissible way to protect our legitimate interests. This also implies utilizing your personal data to

  • send you product information,
  • take measures to improve and develop services and products to be able to provide a customized service with suitable offers and products,
  • conduct market and opinion research or have such research conducted by market and opinion research institutes. This is how we get an overview of our products‘ transparency and quality, services and communication and can attune and shape them in the interests of our customers,
  • consult and exchange data with credit agencies (for example Schufa, Creditreform) to identify reliability and default risks, in particular in the presence of the prerequisites of § 31 BDSG (Protecting economic transactions with regard to scoring and credit rating information),
  • assert legal claims and defend ourselves in legal disputes.

Should we wish to process your data for a purpose not previously mentioned, we will inform you in advance according to the statutory regulations.

Data processing based on statutory regulations (art. 6 par. 1 lit. c DSGVO) or for public benefit (art. 6 par. 1 e DSGVO)

As a company, we are subject to various legal obligations (for example, tax laws, commercial code), the fulfilment of which requires processing your data.

4. (Categories of) recipients / sharing of personal data / third country

Within our company, the departments that require your data to serve the abovementioned purposes will have access to your data (meaning purpose and legal bases of processing personal data). This also holds true for service providers and subcontractors appointed by us.

Personal data will only be shared with third parties if required for the purposes mentioned above, or if you consented in advance.

Recipients of personal data may for example be:

  • shipping companies, finance and tax authorities, police and investigative authorities (on an existing legal basis), administrative registration offices (if the transfer is required by law), insurances, banks and credit institutions (payment handling), market partners, trade representatives, auditors, Internet service providers (for example Google) and Internet agencies, printing service providers, lawyers, legal guardians and individuals with power of attorney.
  • A transfer of data, in particular by means of administrative access by authorities or countries outside of the European Union (third country transfer) is possible if based on the purposes and legal bases stated above. In these cases, data may also only be accessed if the Commission issued a resolution of adequateness for the respective country, if we agreed with the service providers on the standard contractual clauses designated by the EU-Commission for such cases, or the respective company established their own internal, binding data protection guidelines which were recognized by the data protection authorities.

5. Storage period and deletion of personal data

We store your personal data for the purposes stated above (meaning purpose and legal bases of processing personal data). Your data will first be processed from the time they are collected, as far as you or a third party have shared them. We will delete your personal data when our contractual relationship has been terminated, all mutual claims have been fulfilled and there are no other legal retention requirements or legal grounds of justification for storing them.

Legal retention periods of up to 10 years result for example from the code of commercial law, the tax code, and the Money Laundering Act.

In certain cases, limitation periods of up to 30 years may require that we keep your data to preserve evidence.

This means that we will delete your personal data at the latest after the legal retention periods have expired.

6. Affected party’s rights / your rights 

If you have any questions or complaints regarding data protection, please contact our company.

Revocation of your data processing consent

Many data handling processes are possible only if you expressly agree. You may revoke your already granted permission at any time. Just send us an informal message via email. The legitimacy of all data processing conducted before your revocation remains unaffected by the revocation.

Right of complaint with the responsible regulatory authority

In the case of legal data protection violations, the person affected has the right to file a complaint with the responsible regulatory authority. The responsible regulatory authority for legal data protection issues is the state data protection authority in the federal state our company is based in. A list of data protection authorities as well as their contact information can be found here:

Right of data transferability

You have the right to be rendered any data, which we process in an automated way based on your permission or by fulfilling a contract, either to yourself or to a third person in a commonly used, machine-readable format. Requests for a direct data transfer to another person responsible will only be met insofar as this is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transfer of confidential information, like for example orders or requests that you submit to us as operators of this website, this website uses an SSL or a TLS encryption. In an encrypted connection, the browser’s address bar switches from “http://” to “https://” and a lock symbol appears in your browser bar. If the SSL or TLS encryption is activated, the data you transfer to us can not be read by third parties.

Disclosure, blocking, deletion

Within the scope of the applicable legal regulations, you have, at all times and free of charge, the right of disclosure of your stored personal data, their origin and recipient and the purpose of the data’s processing as well as, if applicable, the right of correction, blocking, or deletion of these data. Regarding this, or if you have any other questions related to personal data, please contact us at any time at the address provided in the legal notice.

Objection to promotional emails

Hereby we opt out from receiving unsolicited advertising and promotional material sent to the contact address we are required to publish in the legal notice. The operators of this website expressly reserve the right to take legal measures if they receive unsolicited promotional information, like for example spam emails.

7. Datenerfassung auf unserer Website


Some of the Internet pages use so-called cookies. Cookies do not damage your computer nor do they contain viruses. Cookies serve to make our services more user-friendly, effective, and safe. Cookies are small text files that are placed on your computer and stored by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically removed after your visit ends. Other cookies remain stored on your terminal until you delete them. These cookies enable us to recognize your browser during your next visit.

You can adjust your browser settings to be informed about cookie placements and to allow only certain cookies, to accept cookies in specific cases or to block all cookies in general, as well as to automatically remove cookies when you close your browser. The functionality of the website may be restricted when cookies are disabled.

Cookies required for executing the electronic communication process or providing certain features you wish to use (for example the shopping cart function), are stored in accordance with art. 6 par. 1 lit. f DSGVO. The website operator has a legitimate interest in storing cookies to ensure a technically flawless and optimized provision of his services. As far as other cookies are being stored (for example cookies to analyze your surfing behavior), they are addressed separately in this privacy policy.

Server log files

The website provider automatically collects and stores information in so-called server log files, which are automatically transferred to us by your browser. These are:

  • browser type and version
  • used operating system
  • referrer URL
  • host name of the accessing computer
  • time of server request
  • IP address

These data are not merged with other data sources.

The data processing is based on art. 6 par. 1 lit. b DSGVO, which allows the processing of data to fulfill a contract or pre-contractual measures.

Contact form

If you send us requests via our contact form, we will store the data you entered into this request form including the contact information you provided to process your request and in case of subsequent questions. We will not share these data without your consent.

The processing of data entered into the contact form is therefore solely based on your permission (art. 6 par. 1 lit. a DSGVO). You may revoke this permission at any time. Just send us an informal message via email. The legitimacy of all data processing conducted before your revocation remains unaffected by the revocation.

The data you entered into the contact form remain with us until you ask us to delete them, revoke your permission to store them, or the purpose of storing them no longer applies (for example when the processing of your request is completed). Mandatory legal requirements – in particular retention periods – remain unaffected.

Processing of data (customer and contract data)

We collect, process, and use personal information only as far as they are required to constitute, substantially configure, or change the legal relationship (data base). This is based on art. 6 par. 1 lit. b DSGVO, which allows the processing of data to fulfill a contract or pre-contractual measures. We only collect, process, and use personal data concerning the usage of our web page (usage data) as far as this is necessary for the user to use the service or for us to bill this service.

The customer data collected will be deleted upon completion of the order or once the business relationship has ended. Legal retention periods remain unaffected.

Analytical tools and promotion

Google Analytics

This website uses features of the web analysis service Google Analytics provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”, i.e. text files that are stored on your computer and enable us to analyze your usage of our website. The cookie-generated information about your usage of this website is usually transferred to and stored on a Google server in the US. The storage of Google Analytics cookies is based on art. 6 par. 1 lit. f DSGVO. The operator of the website has a legitimate interest in analyzing user behavior to optimize his web services as well as his advertising.

IP anonymization

We activated the IP anonymization function on this website. Hence Google truncates your IP address within member states of the European Union or in other contractual states of the Agreement on the European Economic Area before transferring it to the US. Only on rare occasions is the full IP address transferred to a Google server in the US before it is truncated there. On behalf of the operator of this website Google will use this information to analyze your usage of the website, to compile reports on website activities and to provide further services for the website operator with regard to website and Internet usage. The IP address transferred by your browser within the context of Google Analytics will not be merged with other Google data.

Browser plugin

You may prevent the storage of cookies by adjusting the settings of your browser software accordingly; however, we need to point out that you may not be able to use the full range of features of this website in that case. Furthermore, you may prevent the collection of cookie-generated data related to your usage of the website (including your IP address) as well as the processing of these data through Google by downloading and installing the following browser plugin:

Objection to data collection

You may prevent the collection of your data via Google Analytics by clicking on the following link. Thus, an opt-out cookie, preventing the collection of your data during future visits of this website, will be placed: deactivate Google Analytics . More information on Google Analytics’ user data policy can be found in Google’s data protection guidelines:

Processing of order data

We concluded a contract on the processing of order data with Google, and we implement the strict guidelines of the German data protection authorities to the full extent when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the feature “demographic characteristics” by Google Analytics. Thereby, reports on age, gender, and interests of the website visitors may be compiled. These data stem from interest-related Google advertising as well as from visitor data by third-party suppliers. These data can not be associated with a certain individual. You may deactivate this feature at any time by adjusting the display settings in your Google account or prohibit the collection of your data via Google Analytics in general as described under “Objection to data collection”.

Plugins and tools

Google maps

Via an API, this website uses the map service Google Maps provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use Google maps features, it is required to store your IP address. Usually, this information is transferred to and stored at a Google server in the US. The provider of this website has no influence on this data transfer. We use Google maps to ensure that our online services are presented in an appealing way and the locations mentioned on the website are easy to find. This constitutes a legitimate interest according to art. 6 par. 1 lit. f DSGVO.

More information on user data policies can be found in Google’s data protectionguidelines:


Our website uses plugins of the video portal Vimeo provided by Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. If you visit one of our pages featuring a Vimeo plugin, a connection to Vimeo’s servers will be established. The Vimeo server will learn which pages you visited. Furthermore, Vimeo will have access to your IP address, even if you don’t log in to Vimeo and don’t have a Vimeo account. The information collected by Vimeo is transferred to a Vimeo server in the US. If you are logged in to your Vimeo account, you will enable Vimeo to directly match your surfing behavior to your personal profile. You may prevent this by logging out of your Vimeo account.

More information on user data policies can be found in Vimeo’s data protection guidelines:

8. Newsletter

Newsletter data

If you choose to subscribe to the newsletter promoted on our website, we will need your email address as well as information enabling us to verify that you are the owner of said address and that you approve of receiving the newsletter.

To ensure that our newsletters are sent in mutual agreement, we use the so-called double opt-in process. The potential recipient enters his address on our email list. He then receives a confirmation email to legally confirm the registration. Only after this confirmation has been submitted, the address is actively added to the email list.

We use these data exclusively for sending out the requested information and services.

We use the newsletter software Newsletter2Go . Your data are transferred to Newsletter2Go GmbH. Newsletter2Go is prohibited from selling your data or use them for purposes other than sending newsletters. Newsletter2Go is a German, certified service provider chosen according to the requirements of the General Data Protection Regulation and the Federal Data Protection Act.

More information can be found here:

The consent granted to store data and the email address and to use them to send the newsletter may be revoked at any time, for example by clicking on the “Unsubscribe” link in the newsletter.

Legal data protection measures are subject to constant technical innovations. We therefore ask you to acquaint yourself regularly with our data protection measures by referring to our privacy policy.

(latest update: June 28, 2019)